Engage is Twilio's main outreach and education program for users and investors. Twilio employees travel around the world to host training and information sessions. For phase 1 of the project I designed the Engage icon. The goal was to match the Twilio logo in scale and visual weight. Phase 2 required me to design an associated brand that included colors, shapes, illustrations, video animations, social media assets, presentation slides and info & registration web pages. For phase 3, I collected all assets and organized them into a design style guide which was used by the broader marketing team and external vendors to create additional on demand assets.