Signal is Twilio's annual 3 day Developer Conference. For 5 years I was the lead designer and art director for Signal. My responsibilities included developing a brand that was separate but related to the primary Twilio brand. I directed all internal and external design teams that helped build the final product. Signal Conference advertising assets included websites, digital marketing and local environmental advertisements such as billboards and train wraps. Conference assets included a trade show floor with custom designed lobby and interactive attractions as well as Twilio and partner product show booths. Signal's primary attraction is the Keynote address and stage show that includes talks by special guests and industry experts. Signal has taken place at prestigious venues including Fort Mason, Pier 27, Bill Graham Civic Auditorium and San Francisco's Moscone Center.