I led a series of meetings with Product Marketing, Engineering and UX teams to design a product page for Twilio’s new product, Sendgrid. We started out by analyzing competitor products and rebuilt our marketing personas to fit a new product category.

We then went on to organize Sendgrid product information and create a page template that we later applied to all existing Twilio products.

Along with the UX team, I designed reusable page components and styles. I designed and directed illustrations, animations and information graphics for the new product. 

We used a variety of methods to refine page functionality including Heatmap analysis and A/B testing. Page placement and color adjustments to primary CTAs led to higher click and conversion rates.

Twilio SendGrid Live Page